T-Mobile - Times Square

Microsite for T-Mobile's internal incentive travel program. Destination: New York City! I worked with the client and the agency to create the name for the event, Success and the City, and establish the concept for the design and experience. The travel program included stay in Times Square so it seemed natural to play off that intensity and excitement to create an interactive experience for the user. My leadership followed through with production and deployment. I designed the graphics, directed the animation and I supervised the interactive development. The project was a success for T-Mobile in motivating their employees to become eligible for the travel program.